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Oct 1, 2024

Unhallucinating AI in your product

Lessons from implementing AI at scale at

About this session

This session dives into the transformative role of AI in personalising user experiences, using’s AI Trip Planner as the main case study.

We will explore how AI technology can be leveraged to tailor recommendations, while dynamically aligning with individual preferences and behaviours, and what measures has undertaken to minimize hallucination.

By examining this practical application, attendees will gain insights into the broader implications of AI in product design and learn about strategies to make outputs more reliable and predictable.


  • Understand the practical application of AI in personalizing user experiences.  
  • Learn about strategies to prevent AI hallucination in your digital product
  • Gain insights into integrating AI into broader product design strategies.
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