Alexandra Mateus Abalada

Alexandra is a versatile experience design professional, with 20 years of shaping user-centric digital products across global markets. She has lived in Sweden for the past 12 years, and prior to that, she lived in Denmark and Portugal. She brings a systems-thinking approach to complex challenges, with experience at companies like Ericsson, Electrolux, and Designit.

Her work explores the intersection of design, emotional wellbeing, and creative leadership.

Through her coaching practice, The Adaptive Menu, she helps design professionals reconnect with their creative power, taking into account their bio-individuality.

Alexandra is passionate about keeping the human experience at the center of technological change, ensuring innovation remains rooted in human values, empathy, purpose, and ethical decision-making.

She also writes “The Modern Day Explorer”, a newsletter on design, tech, and slow lifestyle as a catalyst for recalibrating our minds in the fast-paced world.