User Research in the Age of AI

Every week, from AI-driven analysis to synthetic user generation. This transformation raises an important question: Is this doomsday for researchers, or is it an opportunity for us to shine?

In this talk, Julian Della Mattia will explore how AI is reshaping research practices, enhancing our ability to gather, analyse and understand data, while also debunking some smoke and mirrors surrounding AI in our field.

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Researchers: we are more needed than ever.

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